I’ve been taking a lot of time recently (family and other commitments willing) to revisit what I am planning to achieve online. And I found myself getting excited when I visualised the size of my online “empire”, what it will include etc.
Then I tried to figure out what my USP should be – my unique selling point – or rather “Why would anyone buy anything from me?”
It’s a good question. After all with so many people selling products and services that are so similar to each other how do you differentiate yourself?
Frank Kern said
Desire + Trust = Sales
(Thanks Frank!) – So in this formula, the main point of my USP is TRUST. That is, people will buy from me as opposed to buying from someone else because they TRUST ME.
It’s been said so many times but it’s worth saying again, self promotion is crucial to your long term success online. People buy from PEOPLE they TRUST – and online being able to put a face to a name is even more important than offline.
If you don’t let people know who you are and what makes you unique you’re missing half the battle. The true value in your business is you and what you have to offer.
I think that anyone can sell to any niche provided they are meeting a need, have a good offer and are authentic in personality http://twitter.com/barefoot_exec/status/1202654733
People buy FROM YOU because they buy INTO YOU. If you get this right, “Why should people buy from me?” will never be an issue.
Buyers are attracted to big personalities, as well as products. And if they like you, they’ll be more likely to trust you, and more likely to buy from you.