What To Do If You Want To Underachieve

I read somewhere that the key to success is to “start with the end in mind”.  The argument was broadly that unless you know where you want to end up, how can you possibly get there?  After all, the organisers of a marathon can only plan the entire route by deciding first where they want it to end and then working backwards.  You can only hit a target if you know where it is.  You don’t get on a plane unless you know where it is going.  You get the drift.

Decide where you want to end up and then plan a route to get it.

I’m not sure where I stand on this.  Actually I do.  I don’t agree.

I’m not saying I don’t agree with planning.  Obviously planning is a good thing.  You can never guarantee to achieve anything in time unless you plan it.  But I’ve long thought that if you plan too much you can become too focused, miss opportunities and even limit your potential.  

And then I got an email which seemed to back me up. 

In this email, the writer told the true story of a conference for online marketers, in which the six successful speakers were invited declare how much they had earned online that year as inspiration for the masses.  Although they were all sole traders (it was the early days of the internet), and spent similar amounts of time online, it turned out that one person had earned more than the other five PUT TOGETHER.  When they compared notes, the ONLY thing that this super successful person seemed to have done differently from the others was NOT set a target for their online earnings.

The others had all set an earnings target at the outset and so had seemingly “capped” their online potential.

I think this is a recurring truth.  “Whether you think you can or think you can’t, you are right”.  “Careful what you wish for, you might get it”. “You only find what you look for”.  They all say the same thing.  You get what you plan for. 

But you can’t plan everything because you don’t know what is possible. 

Imagine you are walking along an unfamiliar crescent (road).  You cannot see the whole road from the start because it curves out of sight.  You want to go to the end house.  You know it will be the highest number on the road.  You just don’t know what the highest numbered house will be.  As you walk along the road, you see the numbers getting increasingly higher.  And as you reach the middle part of the crescent you have a much better view of the whole road.  You might even be able to guess what the highest numbered house might be.  But you won’t know for sure until you get there. 

Sometimes you have to trust the next step will eventually get you to the right place, even if you don’t know exactly what the right place looks like when you start.  Having a map helps, but you can only take the photograph when you get there.

Planning is good.  But don’t let it limit where you get to.

How Do You Eat An Elephant?

Are You On Target For Success?

March finishes on Tuesday 31st.  That’s next Tuesday.  So by next Tuesday, one quarter of this year will be over.  That means that to be on target, you should have completed one quarter of the tasks that you will complete by the end of the year.  Your business plan for this year should be well under way.

And is it?  Really?

If not, do not despair.  What you need to do right now is re-plan. Do NOT try to retrieve what you should have done but have not.  Do not try to catch up now.  You can’t.  It’s crazy even to try.

Disaster planning does NOT work and in the long term is hideously expensive. 


Just take stock and figure out what you can do to get your online business back on track.  In other words, by next Tuesday what will you have crossed off your To-Do list?

Think “what’s the SINGLE thing I can achieve THIS week that will get me closest to my overall goal for the month/year (delete as applicable)”.

Focus on that ONE thing.  If you don’t have time left this month for that ONE thing, change your objective.  You’re not in this to impress anyone else but yourself.  Change your objective.

By the end of the month you WILL have achieved something great!

If you don’t yet have an objective for the year, use the time between now and the end of the month to figure out what you want to have achieved by the end of the year and break it down into monthly tasks.  Estimate the time to do them.  Schedule them.  Make next month count.

Building an online business is do-able.  Just take it step by tiny step. 

“How do you eat an elephant?”  “One bite at a time!”