I’m going to expose a myth here. Building an online business takes a lot of hard work.
It does. This is a harsh truth that many newbie netpreneurs don’t want to hear. You’ve probably heard the gurus saying that building an online business is easy! But in fairness to the gurus, what they mean is that building an online business is straight forward and not rocket science. And the fact that any clear thinking person prepared to put the hours in can do it make it do-able. But not easy.
And there’s the rub. Building an online business takes a lot of hard work! I know. I’ve been putting a lot of hours in every week (just ask my husband!). Yes, I do believe that when it’s up and running it is possible to maintain the “make money on auto pilot” internet business set up with just a few hours work a week. But the initial business building and first-time automation takes a lot of hard work because there is just so much to do.
After all, when you start up as a newbie, there is so much to do and so much to learn. Any project starts as one big mess with no focus. There is no obvious direction and everything screams at you that it must be done NOW! Talk about stress!
And amidst all this tangled ball of wool that is your business plan, the gurus preach “focus”. Do one thing at a time and you will succeed.” That’s great advice! So how do you do this? Where do you start? Just how do you make sense on the internet marketing maze?
You direct all your online attentions to building a list.
That is not to say you just stop doing everything else. Rather that building a mailing list is so crucial to your online business that you must structure everything you do online to building a mailing list.
Think about building your list:
· Whenever you put up a website and add a sign-up form
· When you create a new ebook – also create a “lite” version teaser to give away as a list building tool
· Whenever you send emails, add your main squeeze page URL in the signature
· Whenever you make a blog comment, use your main squeeze page URL as your website URL etc!
Everyone struggles to build a list – even the gurus struggled when they first started. It’s true that the “money is in the list” so you need to build a list FIRST if you are ever to make money online.
Focus on list building and you will put yourself in the best possible position to succeed online. Grab a free step by step guide to building your list online and you’ll be unstoppable!
But remember. Online success does not come overnight. You’ve got to be in it for the long haul.
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