How To Make Sense of The Internet Marketing Maze

Focus on list building and you will put yourself in the best possible position to succeed online. Grab a free step by step guide to building your list online and you’ll be unstoppable!

I’m going to expose a myth here.  Building an online business takes a lot of hard work. 

It does.  This is a harsh truth that many newbie netpreneurs don’t want to hear.  You’ve probably heard the gurus saying that building an online business is easy!  But in fairness to the gurus, what they mean is that building an online business is straight forward and not rocket science.  And the fact that any clear thinking person prepared to put the hours in can do it make it do-able.  But not easy.

And there’s the rub.  Building an online business takes a lot of hard work!  I know.  I’ve been putting a lot of hours in every week (just ask my husband!).  Yes, I do believe that when it’s up and running it is possible to maintain the “make money on auto pilot” internet business set up with just a few hours work a week.  But the initial business building and first-time automation takes a lot of hard work because there is just so much to do. 

After all, when you start up as a newbie, there is so much to do and so much to learn.  Any project starts as one big mess with no focus.  There is no obvious direction and everything screams at you that it must be done NOW!  Talk about stress!

And amidst all this tangled ball of wool that is your business plan, the gurus preach “focus”.  Do one thing at a time and you will succeed.”  That’s great advice!  So how do you do this?  Where do you start?  Just how do you make sense on the internet marketing maze?

You direct all your online attentions to building a list.

That is not to say you just stop doing everything else.  Rather that building a mailing list is so crucial to your online business that you must structure everything you do online to building a mailing list. 

Think about building your list:

·         Whenever you put up a website and add a sign-up form

·         When you create a new ebook – also create a “lite” version teaser to give away as a list building tool

·         Whenever you send emails, add your main squeeze page URL in the signature

·         Whenever you make a blog comment, use your main squeeze page URL as your website URL etc!


Everyone struggles to build a list – even the gurus struggled when they first started.  It’s true that the “money is in the list” so you need to build a list FIRST if you are ever to make money online.

Focus on list building and you will put yourself in the best possible position to succeed online.  Grab a free step by step guide to building your list online and you’ll be unstoppable! 

But remember.  Online success does not come overnight.  You’ve got to be in it for the long haul.

Please feel free to add your comments below.

Say No And Focus For Online Success

I got sent an email today about how a three-year-old earned a gazillion dollars online in 22 minutes.  Well I may have exaggerated the details a little but you get the idea? 

To be honest, I’ve been online now for about two years.  I haven’t earned enough to cover the costs of being online most months and I felt a teeny bit “well it’s easy for them”.

But So What?

I know what’s been stopping me from earning more.  In the beginning it was because I didn’t know where I wanted to go.  Then I didn’t know how to get there (still working on that one).  But recently, what’s been holding me back has been lack of focus.

Yesterday I monitored the emails sent to me.  It was pure madness.  Two major gurus have launched products recently (“Last 12 left”, “Don’t Miss Your Spot” “Once These Are Gone We Don’t Know If They’ll Be Coming Back”) and another is cranking up his launch countdown.

Email after email claiming life changing wealth and success from the same guys that claimed the same thing about another product a week ago. 

Now I’m not rubbishing their business models, because I understand this is how the gurus make money – by hiking demand desire to fever pitch and then supplying it.  But from a consumer’s point of view, this is close to insanity!

So today I want to give you some advice. 

  • Realize there will always be good products and services being offered that could help you be more successful online;
  • For every offer you see ask yourself
    • Is this in line with my business goals
    • ancillary to my business goals or
    • is in the complete opposite direction?
  • NEVER buy if you think “this is the one”

We’ve all made mistakes.  I even bought a well known much hyped product that was totally based on PPC ad campaigns.  nothing wrong with that except I decided right at the beginning of my online life that I was NEVER going to do PPC.  So why did I buy into this product?  Why indeed!  It was just another distraction. 

You don’t have to do everything.  Just do what you do PROPERLY.

Make some time to revisit your goals today.  And when these offers next hit your inbox, just say NO to everything that is not actually in-line with your business.  Spend your money ONLY on things that will help YOU move YOUR business forward.

You’ll notice a difference in your outgoings!  And with fewer costs, you stand a chance of making a profit sooner.

I guess that teenager in the email headline was just super-focused on achieving success in one area.  I was at that age.  And that’s possible when you don’t have responsibilities and have someone else to do the shopping, cook, clean and generally take care of you.  If you crash out and fail, your parents will still pay for everything. 

There’s NO point being envious of someone who is NOT in your shoes.  Just play the game with the cards you’ve got now.  I wouldn’t be without my kids, nor my dogs. OK, nor my DH. So I guess I’ll just have to ignore the constant barrage of offers in this crazy internet marketing world, and focus like that teenager every chance I personally get. 

Do the same.  You’ll get there in the end.