Choose Your Car And Stick With It

If you’re anything like me, when you decided to venture online you thought, “What am I going to do” and then you discovered there were so many opportunities online that the temptation is to be dazzled by the “newest shiny” object that comes around. 

Even now, when I am well aware of what I am doing, I still fall prey to the latest temptation and before I know it, I’ve been at my computer over an hour and not done anything on my business – just messed about getting more and more distracted with things that will work, given time – just like everything else on my “to do” list. 

It reminds me of an analogy I came across a while ago.  Imagine you have a red car that has run out of gas and you have to push it to the garage to fill up (OK I know you would probably walk and refill the jerry can but bear with the analogy!).  If you keep pushing the red car it will eventually start moving. 

But then you spot a shiny blue car, and you decided to push that instead.  You can’t push two cars at once so you stop pushing the red car.  Another guy comes along and starts to push the red car.  In the meantime, you spot a silver car that needs pushing and you leave the blue car to go and push the silver one instead.  And so on.

At some point you look up and see the guy pushing the red car into the garage, filling up, getting in and driving off. 

He was focused and stuck with the red car. 

You need to be like the guy pushing the red car.  You need to apply laser focus to your Internet marketing efforts.

I never said it was easy.  It’s hard to stay focused when your mouth’s watering with every small success you’re having.  When you’ve got several things on the go and you want all of them to be “up and running” you’re likely to sabotage your own efforts.

Do ONE thing at a time.  Get it going.  Then do another thing.  You’ll probably complete both projects faster one at a time than doing them both together anyway. 

Oh Why Did We Get Another Week?

Instead of using my time productively, I’ve cast around and done more research and found some fabulous websites out there covering far more than I could ever hope to cover and by people professionally trained who’ve been doing this sort of thing for years. I’m now wondering what on earth I can bring to the party!

I’ve finally chosen my niche!  Or I had.  I’m not sure now.

I’ve had a lot of problems choosing my first niche for my very own 100% written by me, info product on the John Thornhill Master class.  I started out with a list of potential topics, only to cross them off one by one as not suitable.  I’m not alone!  Which is why John Thornhill gave his masterclass students an extra week to finalise their choices.  Oh how I wish he hadn’t!

I really don’t mean that in a bad way.  I know how important it is for everyone on the programme to keep up.  It’s just for me personally; all this extra week has done is give me time to doubt my choice. 

Instead of using my time productively, I’ve cast around and done more research and found some fabulous websites out there covering far more than I could ever hope to cover and by people professionally trained who’ve been doing this sort of thing for years.  I’m now wondering what on earth I can bring to the party!

However…

I am not going to change my niche.  I am excited by it and cannot wait to get started (well I can actually as the little ones are already on holiday from pre-school so I’ve got a lot of childcare to do over the next almost three weeks!).

Have fun!  I intend to!